The reality of modern digital marketing is quite simple – to target a particular set of audience and being conversational as well as personalized. Not long ago, Data-driven and Programmatic Marketing using Artificial Intelligence were considered as aspiring and bold concepts that bordered on the ridiculous. But currently, these are the most preferred digital marketing techniques for 2022. Along with these, other methods such as Social Media Marketing, Content Marketing, Search Engine Marketing, Micro-moments Marketing, Voice and Visual Search Engine Optimization, Chatbots, Omni-channel Marketing, Personalized Marketing, Influencer Marketing and Video Marketing still continue to be among the top priorities for various online business owners in the year 2022.

The concept of digital marketing is quite simple. It aims at promoting brands and businesses through various digital technologies that include the internet, MMS, SMS, etc. All marketing strategies include setting certain objectives that are based on the survey of the target audience and the prevailing market information and then selecting a preferable marketing channel and/or platform. As an example, imagine a brand that wants to promote one of its products online. This can be done through Social Media Marketing on Social Media Platforms such as Facebook, Instagram, or Twitter. The process would include launching a marketing campaign that centers on the product and brand awareness.

Currently, Digital marketing is the most favored marketing technique because we live in a technologically savvy world and almost every form of business is online-based. Creating a website and company profiles on social media platforms is not enough. Staying competitive in such a world requires a solid online presence and thus – Digital marketing. It helps companies in increasing their online presence, it performs market research that is based on the target audience, and it integrates and modifies the company’s online profile accordingly. In short, digital marketing helps businesses to garner new sales, leads and above all online traffic.

Currently, Digital marketing is the most favored marketing technique because we live in a technologically savvy world and almost every form of business is online-based. Creating a website and company profiles on social media platforms is not enough. Staying competitive in such a world requires a solid online presence and thus – Digital marketing. It helps companies in increasing their online presence, it performs market research that is based on the target audience, and it integrates and modifies the company’s online profile accordingly. In short, digital marketing helps businesses to garner new sales, leads and above all online traffic.

Yes, Digital marketing is definitely the future of the marketing world. Currently, about 99% of the population on this planet is dependent on the internet, be it official work, domestic chores, or day to day activities. And digital marketing is completely based on the internet. Moreover, from viral marketing campaigns to Big Data, it has continuously evolved and adapted to meet the marketing requirements of all online businesses and brands. Nowadays, owing to established digital infrastructure and increased connectivity with lightning-fast internet speed, Digital marketing is evolving faster. From traditional techniques such as Search Engine Optimization and Marketing, it is en route to touching the zenith in the arena of Artificial Intelligence. Programmatic Marketing is now a reality where with the help of AI online advertisements are being automated.

In today’s current, hi-tech and informative era, there is an evolution of several new digital marketing trends and strategies. Brands and business should now adopt and utilize the latest ones in their marketing campaigns for more success in their efforts.

Listed below are the latest trends that brands may incorporate in their marketing strategies to meet the desired outcome:

Marketing Trends

• Lifecycle marketing
• Conversational marketing
• Insights-driven marketing
• Marketing technology
• Consumer privacy & KYC
• Digital transformation and marketing transformation

Social Media Marketing Trends

• The digital detox
• Communities on social media
• Micro and nano-influencers
• Alternative platforms
• Social media as customer service
• The continued growth of Stories

Video Marketing Trends

• Video personalization
• A data-first approach to video marketing
• Long-form videos
• 360-degree videos
• Integrating videos across the marketing funnel

Email Marketing Trends

• Mobile email marketing
• Email copy and design trends
• AI
• Trust in email marketing
• Data-driven email marketing

Every organisation is unique and has multiple products and services that are distinct from each other. The pricing of a website varies based on the scope, scalability and the purpose of the website.

SEO is important because the higher you rank in results pages, the more clicks and traffic will be generated to your website. And the traffic driven by SEO is organic i.e. you don’t need to pay for those visitors to get them to your website, unlike paid ads. SEO is cost-effective as well as improves user experience, making it more likely for customers to become repeat buyers.

Our aim is to be a one-stop shop for everything digital so that clients don’t need to manage multiple agencies. This also helps our clients get maximum efficiency out of their digital marketing efforts. Our end-to-end digital services include:

• Social media marketing
• SEO
• Content Marketing
• Email Marketing
• Mobile Marketing
• Search Engine Marketing
• Video Production & Marketing
• Performance Marketing
• Website/App Design & Development